To commemorate the 25th anniversary of Jordan's remarkable free-throw line dunk in the 1988 Slam Dunk contest, a smaller-sized version of the legendary OG white cement Jordan 3 colorway was released in 2013. In a tribute to the exact moment when Jordan took off from the free-throw line, the shoe was made available for purchase at 3:51 pm. Notably, this edition of the Jordan 3 Retro marked the reintroduction of the NIKE AIR branding on the heel, something that had not been seen since the first retro release in 1994.