Don C, also known as Don Crawley, is the creative force behind the popular Just Don brand. Prior to his success with Just Don, Don C made a name for himself as a tour manager for none other than Kanye West and later as an executive with Kanye's G.O.O.D Music. In 2011, Don C took the plunge and founded Just Don, a brand that would soon make waves in the sneaker world. One of his most notable releases was the Just Don x Jordan 2 Retro 'Royal Blue' in 2015, which introduced a striking combination of high-end leather and a unique quilted stitching to the iconic Air Jordan 2 line. Building on the success of this collaboration, 2016 marked another milestone for Don C as he joined forces with Jordan once again to create the Just Don x Air Jordan 2 Retro 'Beach' sneaker. This highly sought-after shoe continued to showcase the signature Just Don treatment, but this time in a brand new tonal hue reminiscent of sandy brown.