In a partnership with a prominent video-game publisher, the EA Sports x Air Max 90 'Super Bowl LIV' is introduced with an all-white mesh and leather upper, adorned with contrasting red and blue accents. These sneakers also showcase EA Sports-branded woven tongue tags and speckled designs on a white foam midsole, adding a unique touch. Furthermore, the laces are printed with EA Sports' iconic 'It's in the game' tagline, and the sneakers feature custom snaps that can be attached to either the tongue or heel for a personalized look.