Inspiration for the iconic wavy upper of the Nike Air Max Plus came to Sean McDowell during his Florida vacation, where he was captivated by the sight of palm trees at dusk. McDowell's sketches, influenced by this scenic beauty, served as the foundation for the design. The black, white, and Varsity Maize version of the shoe made its debut in 2006 and retained the original's Tuned Air technology, incorporating varying pressures of air in specific sections. The shoe also prominently features classic branding on the tongue, sidewall, heel, and midfoot shank.