The adidas Game Of Thrones x UltraBoost 4.0 'House Targaryen' sneaker, released in March 2019, successfully merges two industry giants. This collaboration introduces the popular HBO series into the impressive line-up of Boost sneakers. The design of the shoe draws inspiration from the city of Old Valyria, reflecting it through a pristine white Primeknit upper, a Fitcounter heel, and a mudguard. To further embody the characteristics of the Targaryen family, metallic Three-Stripes detailing is incorporated, symbolizing their signature fair complexion and silver hair.