Pharrell Williams and adidas have collaborated on the 'Now Is Her Time' collection, which showcases their commitment to empowering and representing women. As part of this collection, the Crazy BYW sneaker was released exclusively at Billionaire Boys Club stores in August 2019. The sneaker is visually striking with its bold red knit and leather construction, featuring dynamic lacing, a ribbed collar, and tonal embroidery. To further emphasize the message of the collection, each tongue pull is adorned with the words 'Gratitude' and 'Empathy'. Completing the sneaker is a Boost midsole for superior cushioning and a decoupled rubber outsole for optimal traction.